The CSJ: Customer Success Isn't Optional
Read the CUSTOMER SUCCESS JOURNAL to get the Customer Success news you need to read from the US and around the world.
Your source for the best in Customer Success news, tools, and more. Brought to you with ❤️ by the Team at SuccessHacker.
Full Spectrum User Engagement
The New Rules of Customer Engagement
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.
Engagement vs. Adoption
User Engagement vs. User Adoption
Keri Keeling of Bluenose discusses how Customer engagement drives adoption. And explains that while engagement is good, is it good enough?
Behavioral Economics and User Adoption
Maximizing User Adoption by Understanding Behavioral Economics for Startups
Common startup mistakes include thinking that users and customers will move to your product because it is better, smarter or cheaper than what they are currently using.
Measure Customer Engagement - Increase Conversions & Lower Churn
Measuring Customer Engagement can help SaaS businesses increase trial conversion rates, and reduce churn, improving both CAC and LTV.
Customer Engagement and Value
Customer Engagement is Key for SaaS
In the long run, Customer Engagement is all about value – customers have needs and they’re seeking for an efficient, ready and easy solution that fulfills those needs. Now.
New Feature Adoption
Learn How to Increase SaaS User Adoption Rate of New Features
Not sure why your users aren't flocking to that awesome new feature you just released? Some thoughts on how to overcome inherent human resistance to change.
Training and Engagement
How To Train Your Customers To Reach First Value ASAP
Delivering the right customer training is paramount to ensuring your customers reach "First Value" as soon as possible during onboarding. Sarah Brown of ServiceRocket provides a helpful how-to guide.
User Engagement Tools Worth Checking Out
Intercom is a fundamentally new way for businesses engage with customers, personally, at scale. It's a customer communication platform focused on engaging with customers when they need it the most.
Lovingly curated by Alex Bakula-Davis and Todd Eby. For more actionable insights on Customer Success, visit SuccessHacker and OUTCOMES: The SuccessHacker Customer Success community!