The CSJ: Customer Success Isn't Optional
Read the CUSTOMER SUCCESS JOURNAL to get the Customer Success news you need to read from the US and around the world.
What's Trending in OUTCOMES?
We're *Not* Trending on Product Hunt...Yet.
Today, we officially launched the OUTCOMES community on Product Hunt. Want to support our launch? Head over to Product Hunt and show us some love!
AMA Transcript: A CFO's View of Customer Success
We spent some quality time with David Kaplan, CFO of Brandcast, talking about how a CFO views and gauges the effectiveness of Customer Success.
AMA Transcript: Hiring Your First CSM
We spent a very interesting hour with Maranda Ann Dziekonski, VP of Customer Operations at HelloSign, discussing how to hire your first CSM and get it done right.
This Week's Top Reads
76 Tips to Optimize User Onboarding
After writing 150 blog posts on user onboarding, AppCues has curated the best tips on user onboarding into this high-impact SlideShare deck.
Who Should Own the Customer?
Many companies that have an enterprise focus struggle with the concept of “owning the customer”. Who or which team should be accountable?
How To (Actually) Calculate CAC
Cost of Customer Acquisition is a nuanced calculation with lots of gotchas. Brian Balfour put together this incredible essay with details on how to think about it.
How companies should treat their most enthusiastic customers
Research shows that firms ignore passionate consumers at their peril.
Do you know what Churn is doing to your CLV?
The world of metrics can get confusing fast, and if you’re a growing startup, knowing which ones matter can mean all the difference.
Need help building your Customer Success team? SuccessHacker can help! Drop us an email to find out more!Lovingly curated by Alex Bakula-Davis, James Scott and Todd Eby. For more actionable insights on Customer Success, visit SuccessHacker and OUTCOMES: The SuccessHacker Customer Success community!