Everyone knows why companies — and especially startups — want to keep paying customers, but they sometimes do it for the wrong reasons. This is a huge mistake and it hurts your product and the bottom line.
For many of you, this means hitting up the local flower shop or buying a card for the people you love, but you may be neglecting another important group of people who want attention just as much, your customers.
There are so many factors when it comes to making a sale that many SaaS companies focus (almost) entirely on the marketing and lead nurturing elements of their funnel. Sometimes, it’s only to find out that their new users are dropping off at an alarming and unsustainable rate.