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Today, we officially launched the OUTCOMES community on Product Hunt. Want to support our launch? Head over to Product Hunt and show us some love!

AMA Transcript: A CFO's View of Customer Success

We spent some quality time with David Kaplan, CFO of Brandcast, talking about how a CFO views and gauges the effectiveness of Customer Success. 

AMA Transcript: Hiring Your First CSM

We spent a very interesting hour with Maranda Ann Dziekonski, VP of Customer Operations at HelloSign, discussing how to hire your first CSM and get it done right. 

76 Tips to Optimize User Onboarding

After writing 150 blog posts on user onboarding, AppCues has curated the best tips on user onboarding into this high-impact SlideShare deck. 

Who Should Own the Customer?

Many companies that have an enterprise focus struggle with the concept of “owning the customer”. Who or which team should be accountable?

How To (Actually) Calculate CAC

Cost of Customer Acquisition is a nuanced calculation with lots of gotchas. Brian Balfour put together this incredible essay with details on how to think about it.

How companies should treat their most enthusiastic customers

Research shows that firms ignore passionate consumers at their peril.

Do you know what Churn is doing to your CLV?

The world of metrics can get confusing fast, and if you’re a growing startup, knowing which ones matter can mean all the difference.