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Improving product adoption can feel like a bit of a snipe hunt.Β I promise that itβs not as bad as entering into the night with a stick and a pillowcase to capture a mythical creature.
Approach onboarding design through service design thinking β ongoing relationships, and not simply the hand-off of a product from producer to consumer.
Customer benchmarking β the practice of identifying where a customer can improve or is already doing well by comparing to other customers β helps Customer Success Managers to deliver unique value to their customers.
Because customer success teams facilitate product and process improvements that customers want, theyβre also designed to help companies thrive. Only when your customers succeed, after all, will you succeed.
In this AMA, Melinda and Todd will explore how you can deliver better outcomes and a more co-ordinated customer experience by focusing on the combination of CX and CS.